Dropbox is still sketching its strategy in pastels while Box is working from a meticulous set of blueprints.Īs a reminder, Dropbox sees itself as, “ Unleashing the world’s creative energy by designing a more enlightened way of working” with a workplace that “ feels organized”, “ surfaces only what’s relevant”, seamlessly working with other apps and using “ machine intelligence will allow Dropbox to better understand both you and your team.” While worthy goals, their ambiguity resembles something like the pitch Dropbox might have made to secure seed funding from VCs, not a corporate mission statement that logically compels a set of actions. Perhaps it’s premature to make a direct comparison since Dropbox has just filed and Box has been public for more than three years, however after reviewing the Box’s filing and command of the issues provided by co-founder and CEO Aaron Levie to analysts, the contrast in strategic maturity couldn’t be starker. Days later, chief rival, Box gave its Q4 2018 earnings report, which along with the executive conference call with analysts featured updates on its financial results and business initiatives.
It must be a serendipitous coincidence (we don’t peddle conspiracy theories here) that the two pure-play contenders in the cloud file sharing cum content management business released business results within days of one another.Īs I wrote last week, Dropbox filed the paperwork for its long-awaited IPO that provided details into its finances, operations and business strategy.
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